Missed Call ROI Calculator

See how much revenue your business loses when calls go unanswered. Built for home services and trades.

Industry

Calls Per Day

Missed Call Rate

27%

Industry average for home services is 27%

Average Job Value

Profit Margin

20%

Daily Loss $0

Monthly Loss $0

Annual Loss $0

Missed calls per day 0

Jobs lost per month 0

Jobs lost per year 0

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The real cost of missed calls

27% of calls to home services businesses go unanswered Source: Invoca, 2024

85% of callers who reach voicemail never call back Source: Industry Research

<3% of callers actually leave a voicemail message Source: Invoca, 2024

78% of customers buy from the first company that responds Source: Lead Connect Survey

This calculator estimates potential revenue loss based on your inputs. The formula is simple:

Lost Revenue = Calls/day × Miss Rate × Job Value × Margin × Working Days

We assume 22 working days per month and 260 working days per year. Actual results may vary based on your close rate, seasonality, and other factors.

The 27% missed call rate for home services comes from Invoca's industry research. For general small businesses, studies show rates as high as 62%.