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Customer Lifetime Value Calculator
See the true value of each customer. One missed call costs more than you think.
Your Business
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How often does a typical customer call you?
How many new customers does each customer refer?
Customer Lifetime Value
Total Lifetime Value $0 revenue from one customer
Lifetime Profit $0
Value Breakdown
First Job $450
Repeat Business $0
Referral Value $0
Jobs over customer lifetime 0
Direct customer revenue $0
Referral revenue $0
What One Missed Call Really Costs
When you miss a call from a potential customer, you're not just losing a $450 job. You're losing $0 in lifetime value.
Never lose another lifetime customer.
Talk to UsWhy Customer Lifetime Value Matters
5-7x more expensive to acquire a new customer than retain existing Source: Kissmetrics
$4-5K typical plumbing customer lifetime value Source: Industry Research
$10K+ HVAC customer lifetime value with maintenance plans Source: FieldEdge
25-96% profit increase from 5% better retention Source: Bain & Company
How We Calculate This
Customer Lifetime Value (CLV) includes three components:
CLV = First Job + (Repeat Jobs × Years) + (Referrals × Their CLV) - First Job: Initial service that brings the customer in
- Repeat Business: Ongoing maintenance, repairs, and upgrades
- Referral Value: New customers they send your way (calculated at 50% CLV to avoid infinite recursion)
Industry defaults are based on research from trade publications and home services analytics platforms. Your actual CLV may vary based on your service quality, pricing, and customer retention strategies.